Welcome to the visual marketing podcast brought to you by CI Marketing, where we explore how to show up consistently, be more visible, and connect with the right people through your marketing. I'm your host, Liz. Today on the Visual Marketing Podcast, Today on the visual marketing podcast, we are talking about something that is really personal to me. we are talking about something that is really personal to me. This is a solution I've wanted to fix for years. This is a solution I've wanted to fix for years. And finally, And finally we've come up with an idea. Today I have Emily Cook here from our office Today I have Emily Cook conversation about what we have done to have a conversation about what we have done to help small businesses to help small businesses and startups. and startups. If that is you, stay tuned. If that is you, stay tuned. This episode is a goodie. This episode is a goodie. Emily, welcome to the podcast. Emily, welcome to the podcast. Welcome back to the podcast. Thank you very much. Welcome back to the podcast. Thank you very much. It is a really, It is a really really exciting opportunity to be back again. Be back again. I feel like perhaps the nerves from the first time have dissipated I feel like perhaps the nerves from the first time have dissipated a little bit, a little bit, but I think because we are talking about something but I think because we are talking about something that is so personal and so important and that we're so proud of, that is so personal and so important and that we're so proud of always makes always makes it that little bit easier to check really. it that little bit easier to chat freely. It totally does. ~ you and I go back You and I go back. a pretty long time. We have been working together since twenty eleven actually, so super long time ago. Absolutely, Absolutely, which is why which is I think this one is so important because it is something that that we have experienced over years and years and years, we have experienced over years and years and years, decades. ~ let's go. decades. Yeah, so let's go. Exciting. Absolutely. Well I'm Exciting. gonna start with a bit of story time about what I was doing back then. So ~ as we have spoken about before on this podcast, about before on this podcast, but if you haven't listened to other episodes but if you haven't listened to other episodes, you people may not know this story. you people may not know this story.~ back when we first started C i Marketing, Back when we first started C i Marketing,~ the first job that we actually got was ~ tourism advisory for~ the first job that we actually got was ~ tourism advisory of the Southern District Council, the Salwan District Council, which is an area just ~ south and west which is an area just ~ south and west of Christchurch where we live. of Christchurch where we live. it's a really big ~ it's a really big area in terms of landscape. ~ and it is full of absolutely incredible people area in terms of landscape. ~ and it is full of absolutely incredible people who were doing amazing things, who were doing amazing things, but not many people knew about it. but not many people knew about it.~ so yeah, I had the opportunity basically to ~ to represent So yeah, I had the opportunity basically to ~ to represent the council and utilise the funding that they had available the council and utilise the funding that they had available for helping small tourism businesses get their name out there, for helping small tourism businesses get their name out there, get tourists visiting the area, get tourists visiting the area, get them staying some time, whether it be a day or a night or a few nights, get them staying some time, whether it be a day or a night or a few nights,~ and exploring~ and exploring the beauty and all the amazing things that there are to do there. the beauty and all the amazing things that there are to do there. that was that was a pretty cool thing for me to~ so that was that was a pretty cool thing for me to be able to do. be able to do. Ab absolutely and And I think just taking it back that little step as well, and I think just taking it back that little step as well, you mentioned the sort of the people, you mentioned the sort of the people, the operators, the people that lived and worked there. the operators, the people that lived and worked there. And I think I would go so far as saying they are the salt of the earth Kiwis, And I think I would go so far as saying they are the salt of the earth kiwis, aren't they? ~ a hundred percent. aren't they? You know, you know, a lot a lot of you know, big farming community, A lot of you know, big farming community,~ but but also you know, townships.~ but also s you know, townships.~ but they are just fabulous people,~ but they are just fabulous people, incredibly passionate, and just they they've got something that they truly incredibly passionate, ~ and and just they they've got something that they truly believe in. in. that they want to tell the world about ~ and their little slice of paradise. That they want to tell the world and they're That's a paradise. Yeah, you've got it. Yeah, re really just just the best people in the world, And yeah, re really just just the best people in the world, I think, in in terms of a a marketing client. I think, in in terms of a marketing client. Absolutely. Absolutely. And I mean, you mentioned the farming community. This was a time where farmers were starting to look at This was a time where farmers were starting to look at alternative sources of income.~ so things like building a a B and B on their property or opening up part So things like building a a B on their property or opening up part of their home, of their home, perhaps their their kids had perhaps their their kids had, you know, flown the nest essentially, you know, f flow in the nest essentially, moved on to university or or moved out and got jobs and lived elsewhere moved on to university or or moved out and got jobs and lived elsewhere and they had all this space in these big farmhouses. and they had all the space in these big farmhouses. or perhaps they were ~ you know,~ or perhaps they were ~ you know, growing fruit or or had, growing fruit or or had you know, rare breed animals, could do a farm tour, you know, rebreed animals, could do a farm tour, all of those kind of incredible, all of those kind of incredible, really kiwi experiences that Yeah, really kiwi experiences. Very kiwi. Yeah, that they could showcase to visitors, that they could showcase to visitors, whether they be people from within New Zealand, whether they be people from within New Zealand, domestic tourists or international domestic tourists or international tourists. But these people just needed a bit of a hand on how to tourists, but these people just needed a bit of a hand on how to get to those people. And and I was in a really lucky position where, get to those people. And and I was in a really lucky position where~ I was essentially being paid to to help them do that. is essentially being paid to to help them do that. And honestly, it was literally the best time of my working career so far. And honestly, it was literally the best time of my career ever. What a what a job to be paid to do. What what a job to be paid to do.~ You know, and and and like you said,~ tell me about it. And like you said, the these people they they had incredible offers, the these people they they had incredible offers. They had in incredible things to tell people about. they had in incredible things to tell people about.~ but they struggled~ but they struggled.~ to to know what to do and and to be able to afford it, to to know what to do and and to be able to afford it, which which~ I I think is the crux of it, I I think is the crux of it, right? right? They they knew that they had something really special. They they knew that they had something really special. They wanted more people to know about it. They wanted more people to know about it. They knew that people would love what they offer, They knew that people would love what they offer, but they needed a hand. They they needed somebody to help them to tell them what but they needed a hand. They they needed somebody to help them to tell them what to do and and to get them the you know, to do and and to get them the you know, to get them give them the push and to give them the finances to help them get there. to get them give them the push and to give them the finances to them do that. They actually are really dead good at what they do too. They actually are really damn good at what they do too. passionate people, friendly people, the perfect hosts to international visitors to New Zealand. to international visitors to New Zealand and yet we they weren't getting those And yet we they weren't getting those people to come and see them. people to come and see them. So what an amazing opportunity I had and So what an amazing opportunity I had. And my time there over my seven and a half, my time there over my seven and a half, eight years that I was in that role, eight years that I was in that role, was me being able to go and visit all these people individually, was me being able to go and visit all these people individually, get to know what they did and what they had to offer, get to know what they did and what they had to offer and actually being able to ~ and actually being able to ~ help them with their marketing, help them with their marketing, give them their own ideas but also utilise~~ give them their own ideas, but also utilise~ the opportunities I had through the council, the opportunities I had through the council, which was things like attending TRENDZ, which was things like attending Trends, the big New Zealand trade show each year and being able the big New Zealand trade show each year, and being able to represent these businesses. to represent these businesses. But the coolest part of that was seeing the success. But the coolest part of that was seeing the success. I would chat with these businesses afterwards and with these businesses afterwards and I would I would say to them, hey, I would I would say to them, Hey, you know, I've had these conversations with these international travel agents you know, I've had these conversations with these international travel agents and they're really keen on having a chat with you. and they're really keen on having a chat with you. Are you ready for this? And boy, Are you ready for this? And boy did they need to be ready for it? did they need to be ready for it because suddenly all of these people were coming Because suddenly all people were coming visit the salary district. to visit the Selwyn District These guys were getting business from these These guys were getting business from these connections that I had made to them. that I had made for them. And and that was the coolest feeling I have ever had. And and that was the coolest feeling I have ever had. It's it's very exciting. So can you recall when when you said to them, Are you ready? Yeah. What what was what was their response? What what was what was their response? I mean some absolutely were ready, I mean, some absolutely were ready, were totally ready. Some needed a bit of a helping hand, were totally ready. Some needed a bit of a helping hand, you know. They they are really passionate and really good at hosting people, you know, they they are really passionate and really good at hosting people, at showing them what it is that we have in our little slice of paradise here at showing them what it is that we have in our little slice of paradise here in New Zealand. But when it came to the marketing side of it or business in New Zealand. But when it came to the marketing side of it they needed needed some help with that. or the business operations, they needed needed some help with that. And that was where I was able to stick up and give them a hand. And that was where I was able to step in and give them a hand on that side of things. Absolutely, Absolutely, because we we're we're talking about people who do everything, because we we're we're talking about people who do everything, right? Yes. It's not people that have got a team behind them. right? It it it's not people that have got a team behind them. It it is the people that they are responsible for running the business, It it is the people that they are responsible for running the business, they are responsible for marketing, they are responsible for marketing, they are responsible for delivering, they are responsible for delivering, they are responsible for absolutely everything. they are responsible for absolutely everything. And I think when we have these sorts of conversations, And I think when we have these sorts of conversations, it is a yes I am ready, yes I want this, it is a yes, I am ready, yes, I want this, but ~ it's too overwhelming for me. but i it's too overwhelming for me. I I can't I I I can't do it. Is it going to is it going to cost too much? Do it? Is it going to is it going to cost too much? How much of my time is it going to take up? How much time is it going to take think And I think that these are just such important parts of of that process that these are just such important parts that process and then especially considering ~ you know, and and especially considering ~ you know, how how to market I get this done, how how to market, it is how do I get this done, how do I do it properly. And let's face it, how do I do it properly. And let's face it, okay, Kiwis good at taking on a lot of different things and having a really good okay, Kiwis are pretty damn good at taking on a lot of different things go at them. But not all of us are amazing and having a really good go at them. But not all of us are amazing at writing words to talk about our businesses. at writing words to talk about our businesses. Not all of us are amazing photos. Not all of us are amazing at taking photos. how hard is it to talk about yourself, How is it to talk about yourself, right? It's really hard. Incredibly hard. right? It's really hard. It's incredibly hard. I mean, you and I both sat well, I mean, you and I both said well, you obviously do this podcast a lot. you obviously do this podcast a lot. This is only my second time as a guest. This is only my second time as a guest.~ and and I and I live and breathe the world of marketing and still,~ and and I and I live and breed the world of marketing and still, you know, it it's it's these little things that you sort of take for granted that you know, it it's it's these little things that you sort of take for granted that it actually it is it is not easy for them. it actually it is it is not easy for them. No it is not easy. And it shouldn't be. No, and and it shouldn't be because it's not what they do. It's not what they're trained in, It's not what they trained in it's not it's not what they're passionate about. But every single business has to do it. every single business has to do it. So I guess you have two choices. So I guess you have two choices. You either give it a go yourself, You either give it a go for yo yourself or you find someone to do it for you. or you find someone to do it for you. And that finding someone to do it for you could be, And that finding someone to do it for you could be, you know, your neighbours, aunties, you know, your neighbour's auntie's son's sons, best friend who's dabbled in the bit of marketing here and there. best friend who's dabbled a bit in a bit of marketing here and there and maybe, And maybe, you know, has a TikTok account about skateboarding so they they you know, has a TikTok account about skateboarding so they they could give can give it a go for you. Or maybe you pay someone. it a go for you. Or maybe you pay someone. And paying someone can be really tricky because there's options of, And paying someone can be really tricky because there's options of, you know, they're freelancers, you know, they're freelancers, there are big agencies, there are big agencies, there are little do you know where to go and what to do? there are little agencies. How do you know where to go and what to do? It's pretty tough as a business owner to know where start. It's pretty tough as a business owner to know where to start. I mean I'm a small business owner myself. I mean, I'm a small business owner myself. I own two small businesses, a product and a service business. I own two small businesses, a product and a service business. So I understand the challenges of owning a business of all the things that So I understand the challenges of owning a business of all the things that are involved. And sometimes marketing, are involved. And sometimes marketing, even though we're our own marketing agency, even though we're our own marketing agency, it can be lower on the list. But then you get to a point where you're like, it can be lower on the list. But then you get a point where you're like, actually I could do it. With a few more customers. Mm, actually I could do with a few more customers. Maybe I need to think about this. Maybe I need to think about this. Absolutely. And and I think that is that is so relevant Absolutely. And and I think that is that is so relevant for so many businesses for so many businesses that, you know, you know, that they're they've they they started off their journey, that they're they've they they started off their journey.~ that they've got a few clients,~ that they've got a few clients, probably a few referrals, you know, probably a few referrals, you know, word of mouth is is working okay because they're doing a great job, word of mouth is is working okay because they're doing a great job,~ you know, the their their work is is speaking for itself.~ you know, the their their work is is speaking for itself. They've probably got a Facebook presence ~ and potentially they've probably got a Facebook presence ~ and potentially use that to, you know, as as a as a one stop shop to promote what they do. use that to, you know, as as a as a one stop shop to promote what they do. But they realise that that's great for now, But they realise that that's great for now. But what is going to help them get to that next step in their business, but what is going to help them get to that next step? Yeah. In the business, to to take those goals and objectives. to to tick those goals and objectives? Yeah.~ we're to we're two from there. We do we're two from there. But totally that in itself is overwhelming. But that in itself is overwhelming. And and like you just said, there are so many choices out there and and And and like you just said, there are so many choices out there and and how do you decide what is the right one for you? how do you decide what is the right one for you? And and as a as a small business owner, And and as a as a small business owner, how do you know? how do you know what it is that you need? That's right. what it is that you need. That's right. And then you've also got people And then I mean you've also got people who have got this brilliant idea. Like we're a country full of amazing people Mm-hmm. and and worldwide Obviously, of course as well. But there are people with absolutely amazing ideas But there are people with absolutely amazing ideas for a new business for a new business or even just ~ might not be a business, or even just might not be a business, might just be like a side high. might just be like a side hustle. but in order for that to work, you have to get your name out there too. Yeah, to be made about that too. so people sometimes don't even know where to start,~ so it ~ people sometimes don't even know where to start. They may not even have a social media presence yet. they may not even have a social media presence yet. They have nothing. Yeah, that's true. They have nothing. Yeah, that's true. That's true. A couple coup a couple of clients, That's true. A couple a couple of clients, great idea and a great offer. Yeah. great idea and a great offer. Yeah. But what's next? But what's next? You know, how how do they how do they start to be seen? You know, how how do they how do they start to be seen? Yeah. You know, how how do they start to build that trust? You know, how how do they start to build that trust? And and at the end of the day that that's what we work on, And and at the end of the day that that's what we work on, right? You know, you you right? You know, you you you know that there are options out there, You know that there are options out there, but how do you decide who to trust when you're spending money? but how do you decide who to trust when you're spending money? And that's the tricky thing because we love these people. And that's the tricky thing because we love these people. don't know if you can people can tell you watching us, I don't know if you can people can tell from listening or watching us, but like literally but like Literally small business owners and startups are like our favorite people small business owners and startups are like our favourite people in the world because they're so passionate and they're really good in the world because they're so passionate and they're really good at what they're doing or what they're about. at what they're doing or what they're about to do. and we and we have these people come in and see us all the time. And we and we have these in and see us the time. They contact us, they give us a call, They contact us, they give us a call, we come in they come in for a chat, we come in they come in for a chat, for a coffee and tell us everything. And it is some of the coolest conversations we get to have. for a coffee, and tell us everything. And it is some of the coolest conversations we've had.~ absolutely. They are truly inspirational. absolutely. They are truly inspirational people and and they they have got that passion, Yeah. And they they have got that passion, they have got that dedication, they have got that dedication, they've got that drive and they understand that they've actually they've got that drive. And they understand that they've actually got something pretty special that people really, got something pretty special that people really, really want. ~ really want. ~ but it's the next part that's happening, But it's the next part that's hard, right? It it is it is the next part that we have described right? It's it is the next part that we have described. so many times as as truly heartbreaking. so many times is is truly heartbreaking and it's it's not it's not just And it's it's not it's not just a flippant comment. a flippant comment. It is truly, It is truly, truly heartbreaking when you spend time with somebody and you know, truly heartbreaking when you spend time with somebody and you know, they it's it's not even convincing you that they know what they're doing. they it's it's not even convincing you that they know what they're doing. You you pick up on it so quickly just by the way that they speak about it. You pick up on it so quickly just by the way that they speak about it. Yeah. And then it comes the almighty dollar conversation. And then it comes the almighty dollar conversation. You know, what Which is unfortunately a conversation we have to have, right? Because of course it how long's a piece of string, Well, of course it is, because every exactly. right? Yeah. And every and everything costs money. And and and every and everything costs money. Yeah.~ but it is that whole, yes, okay, But it is that whole, yes, okay, you've got an incredible idea, you've got an incredible idea, you've got an amazing business. you've got an amazing business. We would love to help you. There are so many things that we can do. We would love to help you. There are so many things that we can do. And this is what I suggest we do. And this is what I suggest we do. And this is what it costs. And it's that moment, And this is what it costs. Yeah. And it's that moment, like we've just said, like we've just said, that is the heartbreaking one because you literally that is the heartbreaking part because you literally see the light go out. see the light go out. You know, Yeah. You know, because they they realise that because they they realise That although this is something they need to do, although this is something they need to do. how how do you how do you pay for it? They don't have the money. How do you pay for it? You can't take something out of nothing. Yeah. can't take something out of nothing. So and you know, being being a small business owner, So and you know, being being a small business owner there are obviously start there are obviously start-up costs, up costs, but there are so many things to pay for. but there are so many things to pay for. So how do how do they justify that? So how do how do they justify that? And and often although they need it, And and often although they need it, they can't. And they can't. And it's the chicken and the egg, it's the chicken and the egg, right? right? Like they need sales to be able to pay for Like they need sales to be able to save. the marketing, but they need marketing to be able to get sales. Absolutely. So damn hard. It is it is really hard. Absolutely. So damn hard. Yeah, it is it is really hard. And I think that's that's been the hardest part And I think that's that's been the hardest of being business. of being in this business. I think that's been yeah, Yeah. I think that's been yeah, truly heartbreaking. I completely agree with you. truly heartbreaking. I completely agree with you.~ and that's something we've actually and that's something we've actually struggled with for a really long time. Really long time. Like since the beginning. Really long time. I th I think I I think I definitely think since I think I definitely think so. the beginning we've we've had so many people come through the doors that beginning. We've had so many people come through the doors that we would love we would love to help but we can't. to help but we can't. And we we've gone so far as to actually give the And we've gone so far as to actually give them a bunch of free advice, free resources. Absolutely. Yeah. We've built resources. We made this podcast for this reason to be able to help those types of people. Yeah. but it only goes so far. But only goes so far. I know. Only goes so far and I know. It only goes so far. And our generosity knows no bounds. Generosity knows no bounds. Except when it comes to paying wages. Except when it comes to paying wages and rent and business overheads. Well, unfortunately. Yeah. Yeah, and we're not we're not crazy expensive. And like we're not we're not crazy expensive. Like we're not expensive agency. Like we're not we're not an expensive agency. We're like mid range, We're like mid range. love helping lots of different types of industries.~ but we're not a library, unfortunately. And I I No. And I'm not. honestly, if I won Lotto, that's what I would do. Like I'm and I'm not even I'm not just saying that. Like I'm literally not kidding. I love helping people more than anything. That's why I do this. and the money is just to to make sure we can keep really And money is just to to make sure we can keep really good people so that people so that we can keep helping more people. That's that's truly what it's about for me and it always has been. we can keep up with more people. That's that's truly what it's about for me. And it always And hopefully our people.~ Yeah, exactly. We often talk about that in in in our chats, Yeah. Like we we we often talk about that in in in our chats, don't we? Yeah. What what you know, don't we? The what what you know, who who are our people, who are our ideal clients and who who are our people, who are our ideal clients and I think often we we come to a little little bit of a brick wall with that I think often we we come to a little little bit of a brick wall with that one because our ideal clients are the people we've been talking about because one because our ideal clients are the people we've been talking about. Yeah. Because of their passion, of their passion, because of their drive, because of their drive. Because they're actually just really good people because they're actually just really good people and we love working with good and we love working with good people. people because they they understand that we have, Yeah. Because they they understand that we have, you know, certain things that that we have to tick off as a company, you know, certain things that that we have to take off as a company, but they also understand what they can pick up pretty quickly on what we're like but they also understand what they can pick up pretty quickly on what we like as people, being a small business ourselves. as people, being being a small business ourselves. And those are our people. You know, Totally. And those are our people. We did our own strategy. We when we did our own strategy we talked Talked about creating about creating our own personas. And these personas were built built on these people. our own personas and these personas were built built on these people unfortunately Unfortunately, though they are the people that can't afford though they are the people that can't afford the big marketing items. the big marketing items. Or even the small marketing items. Or even the small marketing items sometimes. Often often the smallest. Yeah absolutely but just because of that doesn't mean that Or even the small often often the smallest. Yeah, yeah, absolutely. But just because of that doesn't mean that these people these people don't deserve help. don't deserve help. It doesn't mean that they that their that their business It doesn't mean that they that that their business has to stop there. has to stop there. And and we've always thought And and we've always thought Where is the solution to this? where is the solution? Yeah. Exactly. Exactly. Wh what what what can be done?~ there's something we've been kind of like Yeah. So that's something we've been kind of playing around with for quite a while Mm-hmm. and I I guess we kind of finally crack the coat. I think so. I think we have absolutely cracked it. I think so. I think we've absolutely cracked it. Yeah. And I know that you feel the same. And I know that you feel the same. can't wait to tell the world. I c I can't wait to tell the world about it. I know. And that's I know. And that's it's something that we're doing right at the moment. So, people who are listening to this, you guys are some of the first people to find out about this really cool People find out about this really cool new thing that we've been created. new thing that we have created. Well we think it's cool, and to know if you think it is too. Well, we think it's cool and we'd love to know if you think it is too.~ but I mean, something we've always looked at with all the services that~ but I mean it's something we've always looked at with all the services that we provide here, websites have always been one of our favorite things to do. we provide here. Websites have always been one of our favourite things to do. And the reason it's been our favorite is because it really feeds into every part And the reason it's been our favorite is because it really feeds into every part of your marketing, of your marketing. but it also utilizes the scale set of every But it also utilises the skill set of everybody in our business in C i Marketing. in our business in CM marketing. So we're utilising copywriting strategy, So we're utilising copywriting strategy, imagery, graphic design, technical side of things in terms of SEO and imagery, graphic design, the technical side of things in of SEO and AEO those sorts of bits and pieces too. AEO and all those sorts of bits and pieces too.~ it uses every piece of our puzzle and all of our combined expertise, it uses every piece of and all of our combined expertise, which I would hate to actually up how many decades of expertise we have on our team. which I would hate to actually add up how many decades of expertise we have on our team. It's a lot. I think it would be a frightening answer. It's a lot. I think it would be a frightening number ex actually but It would. but Like I just want to share all that with everybody. And so we have created Debut Websites, And so we have created Debut Websites, which is a brand new platform. which is a brand new platform. it's a website platform specifically created for startups and small businesses it's a website platform specifically created for startups and small businesses who literally can't afford a new website. who literally can't afford a new website. They can't afford an agency priced They can't afford an agency price. website. ~ but they also don't really have the time or the skill set But they also time or the skills yet to make their own mind up. to make their own either. Abs absolutely. Abs absolutely. And and I think there's And and I think there's I I'll I'll use the word loosely options. I I'll I'll use the word loosely options. There's been options for these people in the past. There's been options for these people. Yes. ~ I think any anybody that ~ you know, I think any anybody that ~ you know scrolls through social media, have scrolls through social media, you you see you see people, ~ you know, you you see you see people ~ you know, often sort of the more freelancers and and and I had look they absolutely they often sort of the more freelancers and and and like they absolutely have they absolutely have have their place and they do create absolutely have to have their place. Hundred percent they do create very, very cheap websites. And I I think for anybody that can't see me, very, very cheap websites. And I I think for anybody that can't see me, I am doing the air quotes on a website because at the end of the day it's a I am doing the air quotes on a website because at the end of the day it's a digital page. Yeah. digital page. Yeah, it's kind of like a visual like a like a digital brochure, right? It is like a digital brochure, It it is like a digital brochure, exactly. So it's it's got information it's got information on there. exactly. So it's it's got information. It's got information on there. So it it serves that purpose of of people being, So it it serves that purpose of of people being you know having that digital shop you know, having that digital shopfront. front. ~ however it really falls short in a lot of areas.~ however it f really falls short in a lot of areas.~~ and that's where Debut ticks those boxes. And that's where Debut picks it up. It does. It it it picks it up and you know it it it really thinks about It does, it it but it picks it up and you know, it it it really thinks about all the strategic marketing things that all the strategic marketing things that a website needs to have a website needs to have. and make sure that those people can have it. And make sure that those people can have it. Before we go into all the features and and everything behind Debut and and what it can do for people, I want to actually just touch base on the importance of having a website. Because that's a conversation we have with a lot of people as well. That's the conversation we have with a lot of people as well. Some people go, Well, do I really need one? Some people go, Well, do I really need one?~ fun fact actually is that if you're wanting to run ads on the likes of Google actually having a website makes your ads cheaper. Actually having a website makes your ads cheaper. Which is fascinating. I'm guessing a lot of people probably don't know that. Which is fascinating. I'm guessing a lot of people probably don't know that. And that comes through the quality score. And that comes through the quality score. So, for example, if you were to send, So, ~ for example, if you were to send, say, your Google ad to your Facebook page, say, your Google ad to your Facebook page Google ~ actually has to crawl that that landing page where you're sending Google ~ actually has to crawl that that landing page where you're sending the ad to. And if this is on your head, the ad to. And if this is over your head, then Debut is definitely for you, then they you are definitely video, so talk to us. ~ but bear with me, so come to us. ~ but bear with me, I will explain it ~ as best I can. I will explain it as best I can. So when you're creating a Google ad, So when you're creating a Google ad, like a search ad, you have to send people somewhere. like a search ad, you have to send people somewhere. So they see the ad, they click on it, So they see the ad, they click on it, where do they land, right? So they land on a website or they land on, where do they land, right? So they land on a website or they land on, say, Facebook page. If you don't have a website, say, a Facebook page. If you don't have a website and you send them can you send them to a Facebook page to a Facebook page, firstly, Google might not allow you to do it. Especially Google might not allow you to do it. It does sometimes and not others. It does sometimes and not others. Don't ask me what the logic is behind that, Don't ask me what the logic is behind that, but that's just how it works. It has to crawl the information on those pages. but that's just how it works. And if you call the information on those pages, Well well, Facebook Facebook pages are created with the same algorithm behind them. pages are created with the same algorithm behind them. So everybody's Facebook page is the same. So everybody's Facebook page is the same. So you have no benefit So you have no benefit. over anybody else. but also ~ because it's just Also because just so with so dynamic with lots of other ads on so with so dynamic with lots of other ads going on on a page and a page you can't control the platform, you can't control the content, you can't control the platform, Meta owns that. Honestly, Meta owns that. Honestly you're just dealing with or when you're sending you're just dealing with an unknown on where you're sending people. It's very loosey goosey. It is really loosey goosey. It's very loosey goosey. Isn't isn't it? And if you you think about the way that companies set up their their Facebook profiles, set up their Facebook profiles, you have a very, very limited amount of information to be able to create a bio. you have a very, very limited amount of information to be able to create a bio, Dead right. Yeah. So you know you you are you are limiting for example. ~ so you know, you you are you are limiting exactly what can be called in the first place. exactly what can be crawled in the first place and then how how does And then how how does the algorithm know where to go? the algorithm know where to go? And Facebook can shut that down at any time and place. Like Yeah. But you don't have control over that. i if you don't have control over that, you've got no idea what it's allowing Google to see or not see. You've got no idea what it's allowing at any one time that could be turned off And at any one time that could be turned off or on or changed or whatever and then you lose that ability. or on or changed or whatever. lose that ability. And Google ads are expensive. You you don't wanna you don't want to Google ads are expensive. You don't want to you don't want to the things that be paying for things that are actually not benefiting you. are not benefiting you Yeah, I mean you you say they're expensive. Yeah, I mean you you say they're expensive, I I'd also I kinda argue they are and they aren't. but I'd also I kinda argue they are hard. They're expensive if you do them wrong. They're expensive if you do them all. But they are like Mm-hmm. But they are like the the best value for money if you do them correctly. best value for money if you do them correctly. That's that's what that's what I mean. That's that's what that's what I mean. That if you are sending them to something that they actually can't gather That if you are sending them to something that they actually can't gather the information the information that they need to let the viewer make an informed decision, They need to if you have a major informed decision. You're your way. How many times have you clicked on a Google ad and it's been like, you're just throwing money away. How many times have you on a Google ads and it's been like, say you're buying new furniture, say you're buying new furniture, right? And you're like, my gosh, right? And you're like, my gosh, this couch, that couch. That's what I want and you click on it and this couch, like I want that couch. That's what I want. And you click on it and you go directly to you go directly to like the homepage of the furniture company. And you're like, where is the where the heck is that couch? And you're like, Where is the where the heck is that couch? Like I want I want information on that couch. Like I want I want information on that couch. I don't want to know I don't want to know anything else about this business. Anything else about this business, like I just I don't even know who they are. Like I just I don't even know who they are. I just want that couch, right? I just want that couch, right? Well, if you have a website you can send your Google ads to a specific area Well, if you have a website, you can send your Google ads to a specific area on your website, give your customer the exact information they want. on your website, give your customer the exact information they want. You can't do that if you don't have a website. No, no, absolutely. And we we we are we exist in such a world of right now. No, absolutely. We we we we exist in such a world of right now. And so you want people to have to do the least amount of work possible And so you want people to have to do the least amount of work possible so true to make them buy something. to make them buy something. So you're right, So you're right, if you're sending them if you're sending them off on a wild goose chase, they're gonna turn off. wild goose chase, they're gonna turn off. They're gonna bounce off and go, Yeah. They're gonna bounce off and go next place. Next place, next furniture shop. Exactly. Yeah, and they'll So find another couch that looks kind of similar but is somewhere else and Absolutely. Somewhere else and and has like a super easy CTA. and has like a super easy CTA. I'm throwing in some ~ marketing terminology here. I'm throwing in some ~ marketing terminology here just for fun too. So CTA is a call to action and every single website page should have that. So CTA is a call to action and every single website page should have that. You want to tell people what you want them to do next. You wanna tell people what you want them to do next. So do you want them to get in touch with you? So do you want them to get in touch with you? Do you want them to Do you want them to buy something? Do you want them to jump onto another page~ buy something, do you want them to jump off to another page for more information? for more information? Do you want them to go and check out your social media for proof later on? Do you want them to go and check out your social media for proof later on?~ so that's something else that we built into Debut websites of course as well. so that's something else daily websites, of course, as well. Absolutely. Absolutely. And you don't the customers don't actually have to think about it. Absolutely. The customers don't actually have to think about it. So if you're if you're buying a Debut Website, So you're if you're buying a baby website, you don't need to think about what your calls to action are, you don't need to think about what your calls to action are, what your customer journey is. what your customer journey is. You don't need to think about any of that stuff. You don't need to think about any of that stuff. We we've already done all that hard work. We we've already done all that hard work. We've done all of that for you. We do all of that for Yeah. you. Yep, yep. And then just even picking up on that as well. And then just even picking up on that as well, you learn so much about your audience through having a website. you learn so much about your audience through having a website. So you're just talking about that customer journey, So you were just talking about that customer journey bouncing bouncing off onto different parts of the page. off onto different parts of the page. A properly set out website gives you that analytical ability. A properly set up website gives you that analytical ability. Is analytical even a word or sound or is it? Is analytical even a word? It sounded weird as it came out. I think it is, but maybe not in that context. I thought it is, but maybe not like a I feel like it is. I think it is. I i it gives you the ability to track your analytics. I it gives you the ability to track your analytics. Is that better? That that that that works a little bit better. That you should have to that that works. I like it. ~ and and essentially what that is is it tells you~ and and essentially what that is is it tells you it tells you more about your audience. It tells you more about your audience. It tells them it tells you It tells them, it tells you what content they are absorbing the most. what content they are absorbing the most. It tells them which pages they're using the most on your website, It tells them which pages they're using the most on your website, how long they're spending on certain pages on the website. how long they're spending on certain pages on the website. You can't get that from a Facebook page. You can't get that from a Facebook page. No. You also can't get that from a one page visual brochure. No. You also can't get that from a one page visual brochure. Yeah, yeah. Like a lot of those AI Yeah. You know? So websites that are out there right now, like they're They're just a landing page, right? just a landing page, right? They're like a singular page that you scroll They're like a singular page that you scroll. for like a week. Absolutely. And you people just get bored. And you people just get bored. Whereas Debut gives you that proper website structure. Whereas Debut gives you that proper website structure. It gives you that site map. So it gives you your home page, It gives you that site map. So it gives you your home page. It gives you your services. It gives you your contacts. it gives you your services, it gives you your contacts, So you can actually track what people are doing on your website, so you can actually track what people are doing on your website, which gives you more information so that when you are which gives you more information so that when you are running promotions, when you're updating content, running promotions, when you're updating content, those sorts of things, you know what people are interested in and those sorts of things, you know what people are interested in and you can focus specifically on those parts you can focus specifically on those. Yeah. well, what's my campaign going to focus on next? versus that wasted energy thinking,~ well, what's my campaign going to focus on next? It just gives you all that brilliant information. It just gives you all of that brilliant information. Totally. Well, seeing as we've kind of started to touch on a few of the the inclusions of Debut, I recommend I reckon we should have a chat about that. So you've mentioned the pages. You reached the pages. So they've used that as a base website, So Debut starts as a base website, which is perfect for ~ startups, which is perfect for ~ start-up small businesses with a three page setup. small businesses with a three page setup. So not a single page, you get three pages. So not a single page. You get three pages. And I know a lot of the other offers out there are single pages. And ~ I know a lot of the other offers out there are single pages. So ~ here's another fun fact. Google actually prefers multi page websites over So here's another fun fact. Google actually prefers multi page websites over single page websites. ~ so for a start you're already gonna page websites. ~ so for a start, you're already gonna outperform anybody else who has a single page website. anybody else who has a single page website. So we include as base standard a home page, So we include as base standard a home page, a contact page, and then you can choose either services or about. a contact page, and then you can choose either services or about. So totally up to you. So totally up to you.~ that is always included. You also can have your terms that is always included. You also can have your terms and conditions and conditions for absolutely free as well. for absolutely free as well. There's no additional cost for that. There's no additional cost for that.~ a lot of businesses need that ~ to refer to in their quotes or their you know,~ a lot of businesses need that to to in their quotes or their absolutely you know when they're putting out campaigns and things like that. when they're ~ putting out campaigns and things like that. So that's there. If you want to add So that's there. If you want more pages, you go ahead and add more pages. There's just a small cost of a setup just to add additional pages, There's just a small cost at the setup just to add additional pages, but you only pay for that once. but you only pay for that once. So once you've once you've added your extra pages, So once you've once you've added your extra pages, if you want like if you want like services at the top and then a drop down with a whole bunch of services at the top and then a drop down with a whole bunch of~ different options underneath.~ different options underneath, say you're ~ maybe you're an electrician, Say you're ~ maybe you're an electrician, right? So you might have like your ~ services and then under that right? So you might have like your ~ services and then under that you might have residential, you might have commercial, you might have residential, you might have commercial, you might have ~ you might have ~ whatever else that it it is that you offer. Whatever else that that you offer.~ if you're in here you might if you're a hairdresser, you might have Like men's cuts, women's cuts, have like men's cards, women's cards, kids' cuts, updos for events, ~ a mobile service, kids' cards, updates for events, a mobile service, you might on a makeup artist, you might tack on a makeup artist, you know, all of that can be on individual pages or on its own page. you know. All of that on individual pages or and just and far too much to Hundred percent. put on one page. Like can you again you imagine y yourself as a Again, you imagine y yourself as a as a content absorber. as a content absorber, if if you're searching for something, Yeah. If you're searching for something,~~ example, a hairdresser as well. example, a hairdresser as well. You know, you you l you land on a page and and you've got to scroll Yeah. You know, you you you land on a page and and you've got to scroll and scroll scroll and scroll and scroll to find and scroll and scroll and scroll and scroll to find what you want. At the end of the day you are been going to become disinterested what you want. At the end of the day you are going to become disinterested and bounce off. Well also Well, also if you're like a forty five year old guy looking for a man's cut, Yeah. you do not want to land on a page that talks all about bridal updos. you're right. So so Debut is perfect for those sorts of customers that actually right. So so Debut is perfect for those sorts of customers that actually don't don't just have one narrow, narrow audience. have one narrow, narrow audience. And And even as I'm saying that now I'm trying to think about I can't really think Even as I'm saying that now, I'm trying to think about I can't really think of many companies that have a totally, of many companies that have a totally, totally narrow audience. No. So totally narrow audience. No. People I mean, people will often have like a particular main audience, which we encourage them to have, like a main target audience. But then they'll have like other audiences Abs absolutely. But then they'll have like other audiences as well that also as well that they also appealed to. Just not not narrow enough to justify having a very small amount appeal to. Just not not narrow enough to justify having a amount of information. of information. Yeah. Yeah. so yeah, A hundred percent. Yeah. ~ so yeah, your page structure. But we haven't forgotten websites that they run. that's your page structure. But we haven't forgotten all the other options as well. So ~ websites often ~ people might have events that they run. So say they're an electrician, So say they're an electrician, they might have like a they might have like a home safety, you know, ~ electrical safety event that they want to safety, you know, ~ electrical safety event that they want to run once every run once every three months at the local community centre. months at the local community centre. You can include that. You can include that.~ people might have blogs that they want to write to keep ~ their information that they want to keep their information out there and current and to appeal out there and current and to appeal to lots of other people and to feature that to lots of other people and to feature that on their social counts. on their social channels. You can have a page all about your blogs. You can have a page all about your blogs. Absolutely. You can include images and and~ blurbs about all of your staff. Absolutely. You can include images and blips about all of your staff. you can and if somebody leaves super easy you can change that yourself~ you can and if somebody leaves, super easy. You can change that yourself. or you can get us to do it for you. Or you can get us to do it for you. Up to you. ~ Up to you. but we've included even things like a booking system. But we've included even things like a booking system. So if somebody is say they're a beautician at home, So if somebody is saying a repetition at home, maybe, ~ and maybe they specialise in I don't know, maybe ~ and maybe they specialise in I don't know, like lash lifts and facials and massage, like lash lifts and facials and massage, for example. You can have if you've got an existing booking system, for example. You can have if you've got an existing booking system,~ you we can embed that straight into a Debut Website.~ you we can embed that straight into a Debut Website. No worries at all. Super easy. No worries at all. Super easy. And then you get to build everything else around that to suit your brand, And then you get to build everything else around that to suit your brand. way you want people to do. your look the way you want people to see you. Absolutely. And I suppose on that as well, Absolutely. And and I suppose on that as well, it's the same as having a contact form. it's the same as having a contact form. Yeah. So we can build a contact form into it. Yeah. So we can build a contact form into it. Easy. And again, I I'm I feel like I keep coming back to these frustrations. And again, I'm I'm I I feel like I keep coming back to these frustrations. I keep keep thinking of as as we're talking, I keep keep thinking of as as we're talking. But again, how many times have you made an inquiry on a website? but again, how many times have you made an inquiry on a website? You fill out all your details, You fill out all your details, you press send and and then what? you press send and and then what? You're like hang on. You're like, hang on. Did that just go? Yeah. Do I need do I need to do I need to do it again? Did that just go? Yeah. Do I need do I need to do I need to do it again? Totally. You know, with with a with a properly constructed website, You know, w with a with a properly constructed website, your audience receives something saying, your audience receives something saying, Thank you. Exactly. Submitted, Thank you. Exactly. Submitted. you know, you know that it's done. Yeah. So you know that it's done. And again, it's just it's that professionalism. And again, it's just it's that professionalism. It is it is building trust. It is showing people that you are genuine It is it is building trust. It is showing people that you are genuine and that you have a really genuine offer and you have thought about these sorts and that you have a really genuine offer and you have thought about these sorts of things. And you can't get that. of things. And you can't get that with a one page website. That's right. more than one page. No, that's right. I mean you you can and I you can definitely I mean you you can in a definitely do that. There's there's nothing wrong with doing something, there's nothing wrong with doing something but this is just actually set but this is just actually gonna set you up for success straight away. you up for success. Abs absolutely. And it just because it is created by strategic marketers. And it just because it is created by strategic marketers, these points are ticked. Yeah, all of these points are ticked. Yeah, that's right. Yeah. Everything is covered and it's something you don't have that's right. Everything is covered and it's something you don't have to think about. You can be the professional that you need to be in your to think about. You can be the professional that you need to be in your Yeah, definitely. And speaking of professional, another thing that we've often had people come in to speak to us about is they say, Hey, I really want to have a website. We're like, Cool, have you done your brand yet? Have you got a logo? Have you got colours and fonts and ~ images and all that kind of stuff? And often that will also stop people in their tracks because traditionally that's a process that would have to be done before traditionally that's a process that would have to be done before you have a website. you have a website. Or you're I mean you you could sure you could go and use like a template. Or you're I mean you you could sure you could go and use like a template, like you could go and use a website builder, You could go and use a website builder. Yeah, there's a lot out there. you know, there's a lot out there. Just pick a template. Well, for a start you're gonna look like everybody else. Just pick a template. For a start you're gonna look like everybody else. But secondly, that's the impression that you're gonna give people. Secondly, that's the impression that you're gonna give people. And if you're if you're the same as the next person a couple of suburbs over And if you're if you're the same as the next person a couple of suburbs over or in another city or even down the street, or in another city or even down the street,~ like you you have no unique selling point. like you have no unique selling point. No, you're not memorable. That's it. No, you're not memorable. That's it. Not memorable. Yeah. Not memorable. Yeah. Yeah. So that was another thing that was on my mind when I was building this. So that was another thing that ~ was on my mind when I was building this. And that was, well, how do we overcome people who don't And that was well how do we people who don't have a brand? Now, if you do have a brand, Now if you do have a brand, great it'll all be built into your Debut Website. great. It'll all be built into your Debut Website, no problem. But if you don't, well that's included for free? You you don't have to pay for that. You you don't have to pay for that. We'll turn your name of your business to you have to have a name of business. We'll turn your name of your business. So you have to have a name of business. I can't help you with that. Yeah. I can't help you with that. That well I could, Well I could. But that's part of that's not part of this. but that's part of it's it's not part of this. Ideally you know what you're calling your business. Ideally you know what you're calling your business. and we'll turn that into like a word mark logo for you that~ and we'll turn that into like a word mark logo for you that looks professional. It it suits the style of what it is that you do and your tone looks professional. It it suits the style of what it that you do and your tone of voice and The types of people you of voice and the types of people you want to appeal to. You can go in and you can choose what fonts you want to have on your website. You can go on and you can choose what fonts you want to have on your website. So it's the look and feel that works with what it is that you're offering. So it's the look and feel that works with what it is that you're offering. You can choose your colours. If you don't if you don't know what colours you want, You can choose your colours. If you don't if you don't know what colors you want, we've got that all in built to our priorities. we've got that all inbuilt to our process too. So you can choose your colours. You can choose your colours. Like it's all there ready for you to have Like it's all yeah ready for you to have a play around with and decide what a play around with and decide what you want to include. you want to~ and and this isn't just based on like, And and this isn't just based on like, hey I want like blue, red and black. hey, I want like blue, red and black. Like Like we base this on colour science. We've based this on colour science. We have our graphic designer here inhouse Vera and she is a stickler We have our graphic designer here in-house, Vera, and she is a stickler for the colours always being based on colour for the colours always being based on colour science. And you know what? She's got a great point. And you know what? She's got a great point. Because she does. How many times have you seen advertising where someone Because she does. How many times have you seen advertising where someone has chosen all the colours under the sun and it is so hard to read? has chosen all the colours under the sun and it is so hard to read? Multiple fonts, Multiple. multiple colours, lots going on. what's going on. We take care of all that for you. We take care of all of that for you. All of our years this platform that All of our years of experience have been built into this platform that we just we just do it all for you. do it all for you. You don't have to worry. You don't have to worry. But get to choose be like, But you get to choose too. So you can be like, in here like and you get to pick what Hey, I do want to have blue in here, like and you get to pick what you want and then we'll help you work you want and then we'll help you work out what the next out what the next colours are so that it all looks cohesive. going right through the process, to know how to talk like we talked about earlier. It's really hard to know How to talk about your business? about your business. Definitely. Definitely. Well, that's also included Well that's also included. in this. We do all the copywriting for you.~ and I know that if you're listening to this, And I know that if you're listening this you probably go you're probably going, okay, how many thousands of dollars is this gonna be? Well, just hold on, because I'm gonna really pleasantly surprise you shortly. Well, just hold on because I'm gonna really you surely.~ talking about how incredible this product is, And as we are talking and talking about how incredible this product is, it does make you go, we try and check it out. it does make me go, are we charging enough? There's always that thought. Well you say this is what I mean by breaking the code, Well, here's the thing, and this is what I mean by cracking the code, is that we've utilized all of our decades of combined experience. is that we've utilized all of our decades of combined experience across all of our staff members, everybody here who has incredibly amazing talents and we've built that into our own platform which has pulled all of that together and been able to make it efficient that we can provide it to people that together and being able to make it efficient that we can provide it to at a cost effective way. And it's that efficiency. And it's that efficiency that that that has this. That's it. that has enabled this. That that is that is exactly it. That is a that is exactly it. Yeah. Yeah. Yeah. And you know what? And you know what? The next question The next I'm sure is on everybody's mind is is this an AI website? No, it's not an AI website. Have we used AI in the process? No. It's not an AI website. Have we used AI in the process? We use AI in every single part of our process for what we do marketing wise. We use AI in every single part of our process for what we do marketing wise. We use it just in the same way as going back to a hedge cell pair of surface We use it just in the same way as a hairdresser would use a pair of scissors as a tool or a as a tool or building builder would use a hammer or a drill or a saw.~ AI is one our toolbox and sure AI has been involved in part of this process,~ AI is one of the tools in our toolbox and sure AI has been involved in part of this process, absolutely. absolutely. But this is not an AI website. But this is not an AI website. This is a website built by This is a website built humans for by humans for humans. Absolutely, humans. Absolutely. And I I love the way you just described it as a tool because and I I love the way you just described it as a tool because it literally is something at the end of our fingers. it literally is something of our fingers. So it is driven by humans. It it is it is driven, It is. So it is driven by humans. Yeah. It it is it is driven and is directed by humans. it is directed by humans. We have just used it for efficiencies We have just used it for efficiencies. wherever possible. Yeah, that's it. Wherever possible. Yeah, that's it. And that's been part of our build process to get to Ticket. where we are. And every single Debut Website is built by a real human. Every single Debut Website built by a real human. It's built by me, it's built by Emily, It's built by me, it's built by Emily, it's built by Vera, it's built by Jahan it's built by Steph, it's built by Vera, it's built by John, it's built by Steph, it's built by whoever we have. it's built by whoever we have,~ who is building website, who the website is allocated to.~ who is building the website, who the website is allocated to. and it is checked as well by a human. and it is checked as well by a human and then And then all the proofing, all the updating, All the proofing, all the updating, all the changes is done by a human. all the changes is done by a human. It is done by us. We are a small team and we've created a way just to make It is done by us. We are a small make it super efficient. it super efficient. But it's done by us. Yep. It is Debut websites by C i Marketing. Yeah. Yeah. Yeah. Yeah. I I suppose ~ before we talk cost as well, Yeah, I I suppose before we talk cost as well, I think it's really important to mention kind of the process here. I think it's really important to mention kind of the process. Yeah. making sure that it that it ticked the boxes in terms of what Making sure that it that it ticked the boxes in terms of what a strategic optimized website needs to be. a strategic optimized website needs to be. But it is also really thinking about the logistics, But it is also really thinking about the logistics. Mm-hmm. really considering what people have to give and and what, really considering what people have to give and and what you know that they you know, they they are so time poor. are so time poor, So that was a really big big part of the driver. So that was a really big, big part of the driver. Yeah product as well, wasn't it? For this product as well, wasn't it? How how do we make this process really streamlined, How how do we make this process really streamlined? really easy, really efficient, Yeah. Really easy, really efficient Totally. What people can do. Totally. And I don't want to ~ brush aside the importance of people who or or the process of people who do want to do that full website process because we actually still offer those websites too. And that's for different people. It's it's it's a different pr it's a different product because it It's for different people. It's for different people with different needs. is for different people. It's for different people with different needs. People who are like super established, People who are like super established, very clear on exactly very clear exactly what they're wanting to communicate.~ maybe they have like super specific brand design requirements as well. as well. Absolutely. ~ and it's to say that we can't be surface specific with Absolutely. ~ and it's not to say that we can't be super specific with~ the design requirements for ~ Debut. Maybe it's just that it's ~ a little bit more than it is, It's just that it's ~ a little bit more limited, but I mean it has to be if you're but I mean it has to be if you're providing something that's at a more affordable cost, there's got to be some limitations. The other thing I want to talk about is we've talked a lot about words and and w you know, people trying to write about themselves or talk about themselves. Well, with Debut, all you have to basically know is who are you? With Debut, you have to basically know is who are you? What do you do? What do you want your customers to know about you and What you do? What do you want your customers to know about you and how they how do they get in touch with you? And we cover the rest. Who who are your audience? get in touch with you? Yeah. And we cover the rest. And who who are your audience? Exactly. Yeah. but on that also, Exactly. and but on that also, if you don't have photos yet 'cause maybe maybe if you don't have photos yet,'cause maybe maybe like like a you're a startup and you haven't even got any images of what it is that you do, startup and you haven't even got images of what it is that you do include stock images at one cost. we include stock images at no cost. Like you don't even have to worry about that. Like you don't even to worry about that. We can do that for you. Or maybe you just have like a few photos, We can do that for you. Or maybe just have like a few photos, like not many, but not Because you need like probably a good dozen website like not many but not a website's worth, right? Because you need like probably a good dozen photos for a website at I I feel like there's possibly been a little bit of a barrier for some of the at minimum. Yeah, and I I feel like that's possibly been a little bit of a barrier for some of the people that we're talking about l you know, embarking on this journey before as well. journey before as well. They're thinking, They're thinking, Well, I kind of know what what to say and they've, well, I kind of know what what to say and they've, you know, possibly got a brand, you know, possibly got a brand, but I I don't have any images. but yeah, I don't have any images, I don't really have any proof. I don't really have any proof, I don't really have sort of anything that that really shows it and I don't really have some anything that that really shows it. And yeah, we all know that we love to absorb that content visually. We all know that we love to absorb that content visually. We we you know, the picture paints a thousand words type thing. We we you know, the picture paints a thousand words type thing.~ so th I think that that is another barrier that we really carefully~ so I th I think that that is another barrier that we really carefully~ when building this product and it it definitely ticks those boxes and when you're building this product and it definitely takes those boxes it means that you don't have to put it off any longer. We've got you covered. That's it. and it means you don't have to put it off any longer.~ No. That's it. And for those who don't want any images on their website, we've got that covered too. But if you do, But if you do, we can cover you with stock images. we can cover you with stock images. If you've got just a few of your own photos, If you've got just a few of your own photos, include those and we can fill the gaps with the stock images. include those and we can fill the gaps for the stock images. And we are going to pick stock images that match your brand tone, And we are going to pick stock images that match your brand tone, that match the images you have. that match the images you have, so it doesn't look like super obvious that there's like stock and real images. So it doesn't look like super obvious that there's like stock and real images. But talking about real images, But talking about real images, it's a bit of a passion of mine. it's a bit of a passion of mine. I am a photographer. I also work in video on the odd occasion. I am a photographer. I also work in video on the audit pageant. And honestly, there is nothing wrong with phone photos. and honestly, there is nothing wrong with phone photos. Phones today are amazing. As long as there's no smudgy fingers over over the Phones today are amazing. As long as there's no smudgy fingers over over the I think I've On that I think I just need to put them in. I think I think I d I think I just need to put that in there. Yeah. Yeah. Well, on that I've actually got a few tips for those who ~ need Yeah. Well on that I've actually got a few tips for those to take some photos maybe to take some photos maybe for their their new Debut Website or even for their their UV website or for their social media. or you know, you're just documenting some maybe a job that you've done or some behind the scenes or something. scenes or something. So number one, So number one, always clean your lens. always cling. Every single time you pick up your phone, Every single time you pick up your phone, just grab your t-shirt, grab someone else's t-shirt, just grab your t shirt. Grab someone else's t shirt. just give it a wipe. Have a look. Just give it a white. Have a look like you know straight away looking at Like you know straight away looking at it, it if you can see like it's a bit smudgy from, if you can see like it's a bit ~ smudged from, you know, being in your pocket, you know, being in your pocket. you've got half your lunch on it, You've got half your lunch on it, or even you've just finished your finger on it. or even you've just by mistake put your finger on it. Give it a cling. Give it a clean. every single time you pick up your phone to take a photo or a video, Every single time you pick up your phone to take a photo or a video. do that by default. Do that by default. Make it muscle memory and your photos will be so much better instantly, Make it muscle memory and your photos will be so much better instantly, I guarantee you. another tip that I have for people is focus. I guarantee you. another tip that I have for people is focus. if you're taking a photo of a person or a plate of food or If you're taking a photo of a person or a plate of food or whatever it is, a house, ~ you name it. whatever it is, a house, a you name it, tap on what it is on the screen that you want to focus on. add on what it is on the screen that you want to focus on and that's gonna make And that's gonna make sure your photo is always in focus and looking good. your photo is always in focus and looking good.~ and then my third tip for taking great photos~ and then my third tip for taking great photos is turn your phone is to find the other way. So people tend to default the other way. So people tend to default to either one direction or the other. to either one direction or the other. And maybe that's an age thing. And maybe that's an age thing. Maybe I'm showing my age here because ~ Maybe I'm showing my age here because ~ I think people who are sort of maybe our age will often have their phone sideways I think people who are sort of maybe our age will often have their phone sideways in the landscape position because traditional cameras we had as kids in the landscape position because traditionally the cameras we had as kids, the little point and shapes, the little disposables, the little point and shoots, the little disposables, you know. You you never took a photo sideways. you know, you you never took a photo sideways, hardly ever. but do both. So if you're taking a picture of something, But do both. So if you're taking picture of something, take one landscape or sideways and take one portrait or vertical. take one landscape or sideways and take one portrait or vertical. And that covers all your bases. And that covers all your bases. So if you ~ So if you ~ need photos for all your different social media platforms or maybe your website need photos for all your different social media platforms or maybe your website needs a photo that looks a different ~ shape ~ or fits in a different spot needs a photo that looks a different shape,~ or fits in a different spot to make it look a bit more interesting to make it look a bit more interesting so not everything's the same, so not everything's the same, you've got both. you've got both. You've sorted it. You've sorted it. So just take them both. So just take them both both ways every time you're gonna take a picture and you're all covered. Both ways every time you're gonna take a picture and you're all covered. Can I add one more? Please I I'm by no means the expert in this, Can I add one more? And I'm I'm by no means the expert in this, but it's actually you taught me. but it was actually something that you taught me. It was to actually It was to Actually really look at the image that you're taking as well. really look at the image that you're taking as well. So if you're sort of just, you know, So if you're sort of just, you know, sn snapping a a photo of your team, sni snapping at a photo of your team, you know, standing in front of in front of your building or in front of you know, standing in front of in front of your building or in front of a car or whatever. Actually really have a look at that photo and and a car or whatever. Yeah. Actually really have a look at that photo and and see see what you're taking and make sure you're not chopping anybody's head and and see see what you're taking and make sure you're not chopping anybody's off. Yeah. You know, or all those all those sorts of Or, you know, all those all those sorts of funny little things. you know, funny little things. Yeah. Try try and include their whole body if you possibly try try and include their whole body if you possibly can. So so that then when you go to use on your social media on your website, Totally. So that then when you go to use it on your social media or on your if you chopped off their face or you chopped off the top of their head, if you've chopped off their feet or you've chopped off the top of their head, it just might make the image look a little bit funny. it just might make the image look a little bit funny. So really, really have a look at what it is in your photo frame. So really have a look at what it is in your photo frame.~ any anything offs off to the side or on the top that's unnecessary Any anything off s off to the side or of the top that's unnecessary on the bottom can be cropped out, on the bottom can be cropped out, obviously. ~ but just really think about what you're trying to capture. obviously. ~ but just r really think about what you're trying to capture and look at the photo before you play it. And look at the photo before you click. And it's such a simple thing to do, right? Like to it's a such it's such a simple thing to say, Such it's such a stunning thing to say, but we often don't do it. Well, but we often don't do that. Well, the re the reason the reason that I'm pointing it out is because It must the re the reason the reason that I'm pointing it out is because It must be a good couple of years ago now. be a good couple of years ago now. We headed outside our team and we were doing some of our own imagery. We hit outside our team and we were doing some of our own imagery. We were updating our website. So I was letting the professionals do their thing because our website. So I was letting the professionals do their thing because I anybody that knows me knows that it is this is not a ~ well you have your area I anybody that knows me knows that it this is not a You ~ expertise. I do and it is not and it is not imagery. of expertise. I do and it's not and it is not imagery. It's marketing strategy and copywriting. So that's that's your happy place. Strategy copywriting. Yes, it is not it is not imagery. But I was tasked with taking some behind-the-scene photos, I was tasked with taking some behind the scene photos just just on just just just on just on my camera. on my camera. So I had wiped my lens So it was really well. So I had wiped my lens, so I was doing really well. I hadn't tapped focus, so I didn't know about that one at this stage, I hadn't tapped focus. I didn't know about that one at this stage. but I just sort of got quite snap-happy But I just sort of got quite snack. And I thought to myself, I've taken some great images, and I thought to myself, I'm taking some great images. this is great, behind the scenes, This is great. Behind the scenes, don't have to look polished, this is awesome. don't have to look polished. This is awesome. Went to look at them later, and I had chopped most people's heads off. Went to look at them later and I had chopped most people's heads off. Because I literally was just pointing shooting, Because I literally was just pointing shooting, getting into my click happy space. just getting into my click happy space.~ And you were probably looking at the people and not I I was and my phone~ And you were probably looking at the people and not at your phone. And yes, okay, it did actually make quite a funny social media post. ex that is that is exactly it. And and yes, okay, it did actually make quite a funny social media post, It did, I remember that. But that that was~ the the photos were pretty much I I have to say. But that that was ~ the the photos were pretty much unusable. unuseful. Yeah. Yeah. So that that was a that was a waste of time. So that that was a that was a waste of time. So that was a good wee lesson from non imagery expert. So that was a good wee lesson from Emily, the non imagery expert. Love that. Love that. I love that. But it's it's real and hey, I love that. Thank you. It's real. Thank you. It's real. We've all been there. we've all been there. So ~ we all have a area of expertise and yeah. Yes. When it comes to a website, When it comes to a website, if I show with people's heads chopped off does a photo with people's heads chopped off does not work well. not work well. Not particularly. Not particularly no, No, no. And we've got heaps no. And we've got heaps of of other tips as well that we can give people on imagery too. in fact, maybe I'll do a podcast episode on that. Do a podcasting of that. I think that's I think that's a great idea. Yeah. traditionally So tr traditionally ~ when we've been making websites for many clients in the past, We have a extensive process which involves quite a lot have a fairly extensive process which involves ~ quite a lot of the business owner or the marketing team or the marketing person working person working alongside us to make sure that we get all the information alongside us to make sure that we get all of the information we need we need for their business. ~ and that could be because they have ~ like for their business. ~ and that could be because they have ~ like an existing brand generally, ~ and they've got like quite ~ specific things that an existing brand generally and they've got like quite specific things that they they want to get across, whether that be in their tone of voice, want to get across, whether that be in their tone of voice, their style of language, ~ their brand, their style of language, ~ their brand,~ all the different pieces that make up their existing business.~ all the different pieces that make up their existing business.~ and we needed to find a way to essentially streamline that or~ and we needed to find a way to ~ essentially streamline that ~ for startups and small businesses. In small businesses. moment for us to realise hey,~ and that was a bit of an eye-opening moment for us to realise, hey, we actually can do this in a more efficient way that actually results we actually can do this in a efficient way that actually in cost effectiveness in cost effectiveness as well. It's it's a saving we can pass on to people. as well. Absolutely, Absolutely, but but still in a way where people understand the information that but but still in a way where people understand the information that they need need to provide to make a fantastic website. to provide to make a fantastic For sure. And there's there's the basics, For sure. And that's that's the basics, right? You have to right? have enough information for search engines, for AI search now, which is obviously a really big thing. For AI search now, which is obviously a really big thing. It is relatively new to some people. It is relatively new to some people, it's been around for quite a It's been around for quite a while now, but it's really important.~ but also enough information for people's potential customers to Also enough information for these potential customers get what they need, what they want and ultimately convert them to purchasing. to get what they need, what they want, Absolutely. And and even if what you're saying and ultimately convert them to purchase it. Absolutely. And and even if what you're saying and what what we're just talking about now sounds quite scary still to people, talking about now that sounds quite scary still to people. The process that we have developed to make sure that make sure that it's not. the process that we have developed makes sure that makes sure that it's not. Yeah. And it's roughly it takes about an hour of your time. I mean I mean, surely anyone can find an hour in their work to put aside to invest in Surely anyone can find an hour in their wake to put aside to invest in the future of their business to get the future of their business to get more more customers, more eyes on their business. And it's an easy hour. It's it's not hard. And it's an easy hour. It's it's not hard. It's really, really simple and easy to put back. It is it is really, really simple and easy to follow. And And you don't have to be the best at writing. I don't care if you give me bullet points. If you give me spelling mistakes, You give me spelling mistakes. you you whatever you can give me, You you whatever you can give me, couple of sentences, even if the English isn't perfect, a couple of sentences, even if the English isn't perfect. no big No big deal. deal. We take what they've provided and we turn it into content that is to be found. We we take what they've provided and we turn it into content that is going to be found. That's right. Exactly. you know, You know, I've got a real hope that Debut Websites is going to really businesses I've got a real hope that Debut Websites is going to really help. New Zealand businesses for a start. for a start. We are starting to launch this in New Zealand because that's where We are starting to launch this in New Zealand because that's where we're based. we're based. if you're listening from somewhere else,~ but if you're listening from somewhere else, we are coming to you soon. So ~ we are ~ this year twenty twenty six we are coming to you soon. So ~ we are this year twenty twenty six as is a launch here in New Zealand. a launch here in New Zealand.~ we are going to be also launching in the UK and the US. we are going to be also launching in the UK and the US.~ very exciting. and we have a whole lot of other places on the list as well. So if you are somewhere else in the world you are somewhere else in the world and you're interested, and you're interested, get in touch, get in touch, reach out, you can email us at connect at cimarketing.co reach out. You can email us at connect@cimarketing.co.nz and let us know dot nz and let us know where you are and ~ we will add you to the list you are and ~ we will add you to the list and make sure you are not left out. and make sure you are not left out.~ but touching on what this is gonna do for New Zealand small businesses~ but touching on what this is gonna do for New Zealand's small businesses and startups. We're and startups. We're a helping hand. We're we're right there beside you to get eyes on what a helping hand. We're we're right there beside you to get eyes on what it is that you do best. it is that you do best to to turn your passion into a a valid business. In into a marketing tool that is going to take you into the future. in into a marketing tool that is going to take you into the future. That that is going to meet those goals and objectives. Yeah. That that is going to meet those goals and objectives. Absolutely. And we're right there. and we're right there. I've had conversations with friends over the last little I've had conversations with friends over the last little while since we've launched this, and they have all got neighbors or friends they have all got neighbours or cousins or you know, or cousins or you know, they know somebody who this is absolutely perfect for. they know somebody who this is absolutely perfect for. So the more people we can help, So the can help, the more businesses we can help, the more businesses we can help, the happier I am. That's what we're fundamentally the happier I am. That's what we find to be here for. That's right. That that that is that is our happy place. That's right. That that that is that is our happy place. It really is. It really is. ~ and that's that's genuine. Like I've never been someone who's been You've ever been someone who's been driven by trying to line my pockets. That's not what this has ever been about. not what this has even been this has always been about working with great this has always been about working with great people and being able and being able to help great people. to help great people. And this is another tool And this is another in our tool belt that we are getting out there to help Amazing people. So let's talk cost. Amazing people. Absolutely. So let's talk cost. Let's talk cost. What is this phenomenal, What what what is this phenomenal, phenomenal product that is Debut by CI Marketing? phenomenal product that is Debut by C i Marketing What is this going to cost? What is this going to cost? Well, people know that there are options from a DIY website builder where you go and do something yourself.~ But with that comes ~ the fact that you need some degree of technical knowledge Some degree of technical knowledge to understand to understand how to get it live. It's sure you can go and give it a go, grab a template, try it, try your design skills too, Yeah, try your design skills too, but you still need to get it online. but you still need to get it online. And there are hosting costs ~ associated with that. And there are posting costs ~ associated with that.~ right through to agency prices.~ right through to agency prices. Big ticket agency prices Big ticket agency prices. that cost thousands of dollars, sometimes even tens of thousands of dollars, depending on the complexity of a website. Small businesses and startups can't do that. No, they can't justify that. They don't have the time to build it themselves. They can't justify that. They don't have the time to build it themselves. Maybe they know how to build it themselves and they don't have the money Maybe they don't know how to build it themselves and they don't have the money for a big ticket agency price. for a big ticket agency price. Okay, so if we're looking at the two scales of what is available currently Okay, so if we're looking at the two scales of what is available currently on the market, we have got something that is a few hundred dollars plus ongoing on the market, we have got something that is a few hundred dollars plus ongoing hosting costs and it is possibly weeks of agonizing thought hosting costs. And it is possibly weeks of agonizing thought and worry about what you're doing. and worry about what you're doing. And more often than not, results And more often than not results in a website that you don't like and doesn't actually tick the box in a website that you don't like and doesn't actually tick the box. in terms of what your business needs versus thousands, in terms of what your business needs versus thousands, up upward of five thousand dollars at a minimum really for for agency websites. up upward of five thousand dollars at a minimum really for for agency websites. Absolute minimum for sure. Nothing nothing in between. So nothing nothing nothing in between. Hey they They're definitely out there. Hey, they exist. They're definitely out there. But I know that Debut Websites ticks all of those boxes, They've websites, takes all of those boxes, a great price. And it also has it's is at a great price, and it's also full of features that is what a small business or a startup needs. what a small business or a startup needs. Plus you've got the backing and an incredibly strategic marketing team. Plus you've got the backing and the support of an incredibly experienced marketing team. If we do say so ourselves. And we do. And we do. Yeah, you're right. Yeah, you're right.~ so~ so the price of Debut Website. update your website. I feel like we need a drum roll. I feel like we need a drum roll. I I feel like this has all been sort of building up that we need a little bit of a I I feel like this has all been sort of building up a little bit. We could do one. my gosh. Let's not ever do that again. not do that. Do we cut it? The and ninety five dollars plus GST. The price of a Debut Website to set up for your three pages is just nine hundred That's all you'll pay for a Debut Website for your setup fee. and ninety five dollars plus GST. That's all you'll pay for a Debut Website for your setup fee. It is so affordable. If you want that's so affordable. It's so it's so affordable. It's ridiculous. I it's ridiculous. It's ridiculous. I know. But it was I know. But it was really important to me that I could~ get it to a price that is gonna work for people. If you want to add on an extra page, it's a hundred dollars plus GST for an extra page, but you only pay that it's set up. You don't pay that ongoing. It's just a a one off, hey, I wanna add ~ you know, a blog page, You know, a blog page, an event page, an event page, a booking a book. page, whatever it is you want to add. Just a hundred bucks. That's it. Just a hundred bucks, that's it. And that's not just a setup time. And that's not just a setup time, is it? You c you can add that page Is that can add that page at another time? You a page any time you always just had your website And another time? You can add a page anytime you like. once you've had your website built, it's approved, it's live, a couple of months down the track, you're like, hey, I've grown my business. Yeah, I've grown my business actually. Actually, I wouldn't mind maybe writing some blogs or like I I I chose the services page. services page. I'm I wanna have an about us page so we can like showcase that girl I'm I wanna have an about us page so we can like showcase our growing team team and talk about who we are as a business. and talk about who we are as a business. You can go on and add that at any time you like and we'll build You can go on and add that at any time you like and we'll build that for you. So after you've set up, we do have two options for your ongoing plans. So after you set up, we do have two options for your ongoing plans. You can do it either month by month, You can do it either month by month, which is perfect for those who maybe have a bit of an unpredictable income right which is perfect for those who maybe have a bit of an unpredictable income right now, ~ now. Yeah. Yeah. or for those who do Yeah. or for those who do wanna ~ pay an annual~ fee up front to cover the full 12 months of their first year with Debut websites daily websites they can do that too and they will get savings from that. they can do that too and they will get savings from that.~ so the month by month is just a hundred and forty nine dollars a month plus GST.~ So the month by month is just $149 a month plus GST.~ And that covers all of your ongoing SEO,~ and that covers all of your ongoing SEO your ongoing AEO is your your ongoing AEO, which is your AI search visibility. AI search visibility.~~ it also gives you ~ analytics every month sent to your inbox so you know exactly It also gives you ~ analytics every month sent to your home box so you know exactly how your website is online. how your website is performing. it covers your hosting.~ it covers your hosting. If you have chosen to get a domain with us, If you have chosen get a domain with us, it covers that as well. ~ and it also it covers any updates that we it covers that as well. and it also covers any updates that we add into the system. add into the system. So if we do any updates, So if we ~ do any updates, you're all sorted. you'll all sort it. It also includes a backend that you can go in and It also includes a backend that you can go in and you can edit your own website to. you can edit your own website too. ~ nice and simple, super easy to follow.~ nice and simple, super easy to follow. If you've got a new team member or someone's left, If you've got a new team member or someone's left, you can ~ add someone in, take them away, you can ~ add someone in, take them away, add a blog, change some words, add a blog, change the words, change a picture, change a picture, whatever you need to do. whatever you need to and then your annual option is exactly the same concept. and then your annual option is exactly the same concept. with the annual, ~ you a benefit for paying up front,~ but with the annual, you do ~ get a benefit for paying up front. so it it works out of a hundred and twenty five month. So it it works out at $125 a month ~ plus GST. So it's fifteen hundred dollars ~ as a one time payment and you are So it's all sorted for your first year. There's an added bonus if you do go for ~ There's also an added bonus if you do go for the annual plan.~ Let's face it, businesses evolve and change all the time let's face it, businesses evolve and change all the time. and keeping your website up to date is super important. keeping your website up to date is super important. How many of us have got a new website in two years down the track, How many of us have got a new website and two years down the track, six years down the track, have left it, six years down the track, have left it like recently. gone, ~ I'm sure I updated that recently, but you probably haven't, right? But you probably haven't, right? If you go for the annual option, If you go for the annual option that one will payment at the beginning, that one off payment at the beginning, we'll include two sets of updates for you within that year. we'll include two sets of updates for you within that year. So at six months and at twelve months, at six months and at twelve months. we're gonna give you We're gonna give you a series of updates that you can choose from. a series of updates that you can choose from. So we've got a whole list of updates you can choose from and it's all So we've got a whole list of updates you can choose from and it's all of the stuff that a business would think about or need to change because they've the stuff that a business would think about or need to change because they've grown over that time and their website maybe needs to just be slightly tweaked over that time and their website maybe needs to just be slightly twigged just to suit them better. ~ to suit the better. ~ and so that's all included with the annual plan. And so that's all included with the annual plan. So with the annual plan, you pay less and you get more. So with the annual plan, you pay less and you get more. It's a no brainer. But also No brainer. It's a no brainer. A no brainer. But also if you can't pay that right now, do the month to month straight up. If you can't pay that right now, do the month to month straight up. Switch to the annual plan when you're ready, Switch to the annual plan when you're ready, when you can. We you can do that anytime and you're all set. when you can. We you can do that any time and you're all set. Also with your month to month you can cancel any time. Also with your month to month, you can cancel anytime. And obviously we'd be incredibly sad to see you go, And obviously we've been incredibly sad to see you go, but if but if hey, your business idea didn't quite work out or you want to go another direction Hey, your business idea quite work to go another direction, or you're moving overseas, going to be doing this anymore, or you're moving overseas, whatever it may be, you can cancel anytime you are not locked in to and you're not going to be doing this anymore. any contract whatsoever. You can cancel any time you are not locked into any contract whatsoever. we understand through working through this industry s in such a long time that We understand through this industry in such a long time. things change sometimes. So there there's gotta be that level of flexibility Yeah. They do. There's got to be that level of flexibility, and I think that that month be opposite as well, and I think that that month to month definitely offers that as well, doesn't it? Exactly. isn't it? Exactly. but right now for the launch we have an extra special deal going Do we need another drum roll? I think we do. on. We need another drum roll. I think we do. I'm so sorry, everybody. I'm so sorry. That was terrible. We're having a lot of fun doing it. yeah. So ~~ yeah. so right now for the first thirty Debut websites, First thirty Debut websites. It is not nine hundred and ninety five dollars plus it is not nine hundred and ninety-five dollars plus GST for your setup. GST for you have set up. You're gonna get a whopping three hundred. You are gonna get a whopping three hundred dollars off that price. Six ninety-five plus GST will get you a website. Six ninety five plus GST will get you a website. Your first preview will be with you in your inbox. Your first preview will be with you in your inbox No more than five working days after we've received your form. no more than five working days after we've received your form. Five days. Five days and you have a website. Five days and you have a website. You then get a round of feedback. You can get a round of feedback. You can let us know any changes you want. You can let us know any changes you want. We'll make that happen. You can have a website up and running theoretically We'll make that happen. You can have a website up and running theoretically in like two weeks. in like two weeks. It's an It's an impressive turnaround. impressive turnaround. We have outdone ourselves. We have outdone ourselves. I really I think we have too. I really hope that we've ticked every single box hope that we take the rest of the box. of what a startup or a small business needs. we would love to work with all these beautiful people out there we would love to work with all these beautiful people out there who are just absolutely doing amazing things and we wanna help showcase them who are just absolutely doing amazing things and we want to help showcase them to the world. So check out debutwebsites.co.nz We will put that in the show notes as well, the world. So check out Debsites dot co dot nz. We will put that in the show notes as well, that link so you can find us that link so you can find us. And jump on board. Grab this offer it's available. and jump on board. Grab this offer while it's available. it is going to go super fast.~ it is going to go super fast. Super quickly. And we we can't wait to see you all. Can't wait to see you all. We absolutely can't. Emily, again for coming on the show and having this We absolutely can't. Emily, thank you again for coming on the show and having~ reminisce back into back into our our history, but also talking about what we're doing now and where we're heading in the future. And it's just been a pleasure. No, you're very welcome. Thank you for having me on. No, you're very welcome. Thank you for having me on. It's it's really easy to talk about things that you're really passionate about It's about things that you're really passionate about and things that and things that you really believe in. you really believe in, and this is exactly what Dave U And this is exactly what Debut is. It's it's well fifteen years in the making. Is it's it's well fifteen years of the making. It is. You know, it it it's fifteen years of of of thought. It is. You know, it it it's fifteen years of of of thought. And ~ we're really excited. So let's go. So let's go. We can't wait to see them. I can't wait to see that. Thank you. Thanks so much for joining the Visual Marketing Podcast, brought to you by C i Marketing. I'm your host Liz, and I can't wait to share more episodes with you.