The Visual Marketing Podcast
Brought to you by C i Marketing. Exploring how to show up consistently, be more visible, and connect with the right people through your marketing.
Episodes
15 episodes
Authentic Identity Is Your Last Competitive Advantage
There are conversations you have as a podcast host, and then there are conversations that change things for you personally. This is one of those.In episode 14, Liz sits down with Michael King, executive coach, keynote speaker, founder of...
The Website Problem Nobody Is Talking About (And How We Finally Fixed It)
There is a moment that happens in the C i Marketing office more often than Liz would like.A small business owner comes in for a coffee. They are passionate, they are talented, they have something genuinely brilliant to offer the world. T...
"Different Is Not Weakness": ADHD, Autism and Work with Billie Lawson - Part Two
Welcome back to part two of this conversation with Billie Lawson on neurodivergency in the workplace. If you haven't listened to part one yet, go back and start there.In this half, Liz and Billie tackle the big objection head on: "well, ...
Neurodivergency in the Workplace with Billie Lawson - Part One
This episode is a little different, and it might be one of the most important conversations we've had on the show.Billie is our Photographer at C i Marketing, she also works for Liz's other business; Cirrus International and she's also a...
Inheriting a Legend's Legacy and the Learning Curve That Came With It. With Jahan Pitcorn
When Liz's father Laurie Hogg passed away in November 2018, he left behind a thriving business, a loyal customer base, and a reputation that still precedes him in the lift and elevator industry to this day. What he did not leave behind was a ru...
You Do Not Have a Marketing Problem. You Have a Clarity Problem. With Cliff Ravenscraft
Most people think they have a marketing problem. Cliff Ravenscraft would argue it is a clarity problem.In this episode, Liz sits down with business strategy and mindset coach Cliff Ravenscraft, who spent eight years known as the Podcast ...
Why People Beat Brands on LinkedIn. With Kristian Downer
Episode 9: Why People Beat Brands on LinkedIn (with Kristian Downer)The Visual Marketing Podcast — brought to you by C i MarketingShow DescriptionLinkedIn is the platform Liz will happily admit still sca...
Customer Experience Secrets: The First Impression Trick That Keeps Customers Coming Back. With Phil Mershon
Customer Experience Secrets: The First Impression Trick That Keeps Customers Coming BackGuest: Phil MershonYour first impression isn't the moment someone walks through your door, it's the very first time they h...
The Accidental Photographer Who Can Spot AI in Ten Seconds. With Billie Lawson
Billie did not set out to become a photographer. She got a telescope for Christmas, fell in love with space, and ended up with a camera hidden in the back of her grandfather's wardrobe instead. A few years later she packed up her life in Auckla...
I Lost Every Client Overnight. Here Is What I Did Next. With Liz Slade
What do you do when the business you have built disappears overnight? In this solo episode, Liz shares what she has learned from rebuilding not once, but twice.In 2011, Liz launched C i Marketing in the aftermath of the Canterbury earthq...
No Job Too Small: How Jamie Johannes Built a Multi-Location Business by Leading from the Bottom Up
What does it take to walk away from a steady job at 23 with no real plan, two customers, and a vision that most people would have talked you out of? For Jamie Johannes, founder of Inspired Martial Arts in the UK, it took belief, consistency, an...
The Quiet Thing That Makes Customers Trust You Before You've Said a Word. With Vera Schüller
Ever wondered why some brands just feel right the moment you see them, while others make you hesitate even when you can't explain why? The answer almost always comes down to design.In this episode, Liz sits down with Vera, graphic design...
Stop Running Ads: Build Your Marketing Strategy First. With Emily Cook
Most small business owners do the same thing when they decide they need more customers. They run an ad.In this episode, Liz sits down with C i Marketing's in-house marketing strategy expert Emily Cook for an honest, practical and at time...
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How A Global Marketing Conference Sparks Real Action. With Stephanie Young
A single hallway chat can change your whole marketing year. Last time we went to Social Media Marketing World, we expected big ideas and clever social media tactics. What we didn’t expect was how quickly the community would pull us in, how many...
How To Show Up Consistently With Visual Marketing
If marketing feels like a never-ending list you’re failing to keep up with, you’re not alone and you’re not broken. We’re kicking off the Visual Marketing Podcast to make small business marketing feel doable again, with a practical focus on vis...